随着电视栏目的竞争日趋激烈,如何在短的时间内把握受众群体的注意力,在五花八门的电视栏目中实现突围,除了提高节目质量外,形式鲜明,极具个性特色的栏目包装和宣传已成为栏目挖掘潜力收视的“底牌”。而栏目片头作为抓住观众注意力,增强栏目自身影响力的首要元素,其片头的个性化设计包装就显得举足轻重。片头作品作为一档精彩节目的前奏曲和引言,所传达的视觉效果直接关系到观众继续欣赏节目的情趣也关系到一档节目的品位和层次。在更深层次上也体现节目的寓意与深刻的内涵,因此个性 With the increasingly fierce competition in the field of television programs, how to grasp the attention of audiences in a short time, to break through the varied television programs, in addition to improving program quality, the form of distinctive, highly personalized column packaging and publicity Be part of the program to tap the potential of “bottom card.” The title of the column as a catch of the audience attention and enhance the columns of their own influence the primary element, the title of the individual design packaging plays a decisive role. As a prelude and quotation of a brilliant program, the visual effects conveyed directly relate to the audience’s continued enjoyment of the program and the taste and level of the first program. In a deeper level also reflects the program’s moral and profound meaning, so personality