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如何才能让QQ拥有的众多用户资源变现成真金白银?这家依托即时通信工具起家的互联网公司给出的答案是??扩张!尽可能地扩张!“,”Ma Huateng, presi-dent and CEO of QQ Inc., keeps a very low profile and claims only to make four interviews by the press within a year, but around September this year, frequent social activities and one after another news stories of his company push Ma in the from. Less than one month, his interviews with the press are far more than four, breaking his own quota. Ma Huateng exposed himself at a press conference in Beijing for an event of traveling along Huang River by reporters, which is held by QQ.com, the portal website under the QQ flag. At the press conference Ma announced that QQ.com will become China's largest portal within five years. After ten-odd days, Ma Husteng appeared at a forum organized by Ma Yun, CEO of Alibaba and made a long speech. Only after three days, Ma Huateng publicly announced the trial operation of www.paipai. com, a C2C website. Less than a half month, QQ announced to assign an exclusive agent agreement for a racing game called R2Beat with Neowiz, a Korean gaming operator. While strengthening his activities of publicity for the brand of QQ.com, e-business and networking games, Ma Huateng is promoting his new concept of the Internet -QQ wants to create a new model of online social life. He says, “People rely on water and electricity in their daily life, we want to do the same, be water and electricity on the Internet.” Ma Huateng begins rapid expansion of his business by depending on the logo, a little penguin. Can his ambition of creating an Internet empire with a full value chain turn true?