图书出版业中,一个项目的成功策划主要集中在两个层面:“选题策划”与“营销策划”。“作者和读者是我们的衣食父母”一句话就已经形象地把出版业的着眼点归结为前端的选题研发和后端的市场营销。我们以《体验英语图解学习词典》出版项目为例探讨选题策划过程中的想法和思考,并 Book publishing industry, a project’s successful planning mainly in two levels: “topic selection planning” and “marketing plan.” “The author and the reader are our gods,” a sentence has been vividly put the focus of the publishing industry attributed to the front topic of research and development and backend marketing. We take “Experience English Dictionary Learning Dictionary” as an example to explore the issue of the topic of planning ideas and thinking process, and