这是一个因科技而不断变化的时代,在数字化浪潮中,作为一个具有社会属性的人,如果在生活中离开数字技术将是不可想象的。数字化正在带给我们无尽的变化和可能,购物商场内外的巨大电子显示屏,家里的数字电视,随身携带的移动通讯设备,都成为这个时代人们生活的重要组成部分。受众行为的变化,媒体渠道的变化都因为数字技 This is an era of constant change due to technology. In the digital wave, as a person with social attributes, it would be inconceivable to leave digital technology in life. Digitization is bringing us endless changes and possibilities. Huge electronic displays inside and outside shopping malls, home digital TVs and portable mobile devices have become an important part of people’s lives in this era. Changes in audience behavior, media channels change because of digital technology