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消费者态度测量方法的研究一直都是西方消费者行为研究中最活跃的领域,近年来我国学者也开始涉足。本文借鉴西方科学的测量分析模型并结合中国市场环境的特点,对这一模型的价值和应用范围进行了较深入的探讨。
The study of consumer attitudes measurement methods has always been the most active field in western consumer behavior research. In recent years, Chinese scholars have begun to get involved. This article draws lessons from the Western scientific measurement analysis model and the Chinese market environment characteristic, has carried on the thorough discussion to this model value and the application scope.