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旅游网络舆情危机的旅游消费者感知是现实和潜在的旅游消费者对旅游网络舆情危机在事件本身、媒体信息、政府应对等方面的感知与评价,是旅游网络舆情危机研究的全新视角。通过构建旅游网络舆情危机的旅游消费者感知量表,以近几年发生的旅游消费侵权类舆情危机事件为例进行实证研究,旨在研究被调查旅游消费者对各感知项目的偏好、倾向与评价,旅游消费者特征对旅游网络舆情危机感知的影响,为进一步研究旅游网络舆情危机感知与旅游行为变量之间的关系、提出针对旅游消费者等受众群体的舆情危机应对和形象修复策略奠定基础。
Tourist perception of tourism network public opinion crisis is the realistic and potential tourist consumers’ perception and evaluation of tourism public opinion crisis in the incident itself, media information, government response and so on. It is a brand new perspective of the crisis of public opinion crisis in tourism network. Through the construction of tourism consumer perceived scale of travel network public opinion crisis, taking the crisis of tourist consumption infringement public opinion and crisis occurred in recent years as an example, this paper conducts an empirical research to investigate the preferences, tendencies and evaluations of tourist perceived tourism consumers , The characteristics of tourism consumers on tourism network public opinion crisis perception, in order to further study the relationship between travel network public opinion crisis perception and tourism behavioral variables, and to lay the foundation for the public opinion crisis response and image restoration strategy of tourist consumers and other audiences.