本文根据中国美容化妆品网提供的品牌目录,筛选出近400条化妆品品牌名称,对这近400条名称进行了量化分析和对比分析,从语音、语义、语义场等语言学角度对这些化妆品品牌名称进行了分析,总结出中外化妆品品牌名称的概貌、两者的区别和各自的特点。 According to the brand directory provided by China Beauty Cosmetics Net, this article screened nearly 400 cosmetic brand names, conducted quantitative analysis and comparative analysis on the names of nearly 400 names, and analyzed the names of these cosmetic brands from the perspective of linguistics such as voice, semantics and semantic field Analyzed, summed up the appearance of Chinese and foreign cosmetic brand name, the difference between the two and their own characteristics.