【摘 要】
：
正面报道普遍具有的严肃性和宣传性,不易把握。但“凡人小事”可感可触,有获得感,易产生共鸣,能有效提升正面宣传的效果。6月27日,“厦门广电”官方微信推送的《孙红雷在厦门
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正面报道普遍具有的严肃性和宣传性,不易把握。但“凡人小事”可感可触,有获得感,易产生共鸣,能有效提升正面宣传的效果。6月27日,“厦门广电”官方微信推送的《孙红雷在厦门遭遇了这些事……厦门人又妥妥地被点赞了!》引发极大关注,24小时内阅读量突破了40万,到6月30日,阅读量达到47万+。当天,“厦门广电”官微在华东地区公众号排名跻身第2位,在福建省媒体公众号排名位居第1。这条微信的内容来源于某卫视的一档节
Positive reports generally have seriousness and advocacy, not easy to grasp. However, “little things mortal ” feel sensible, have a sense of acquisition, easy to resonate, can effectively enhance the effectiveness of positive publicity. June 27, “Xiamen Radio and TV,” the official WeChat push “Honglei Sun in Xiamen suffered these things ... ... Xiamen people have been properly praised!” Triggered a great deal of attention, reading within 24 hours exceeded 40 Thousands, by June 30, readings reached 470,000 +. On the same day, “Xiamen Broadcasting and Television” was ranked No. 2 in the public number of East China and No. 1 in the media public number of Fujian Province. The contents of this WeChat comes from a TV show
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