茶,伴随了我们几千年,带有浓厚的历史气息和积淀。如今国内的茶叶品牌大多走向名茶、礼品茶的道路,在品牌传播中多同传统文化结合。想到喝茶,便觉得品茗听琴雅到极致,联想到弈棋的运筹帷幄、传统茶馆里的兴衰跌宕、高山流水遇知音的忘我境界。可是在80后、90后的时代,茶叶就是不如咖啡fashion,龙井就是不如立顿亲切。如此“端着” Tea, with us for thousands of years, with a strong historical flavor and accumulation. Today, most of the tea brands in China are heading for tea and gift tea. They are often combined with traditional culture in brand communication. Think of drinking tea, they feel elegant tea to listen to Qin Ya, Lenovo think chess strategy, the rise and fall of the traditional teahouse ups and downs, mountains and rivers meet the familiar self-forgetfulness. However, after 80, 90 era, tea is not as good as coffee fashion, Longjing is not as good as Lipton. So “carrying ”