紫牛的原理是:世界上让人一看就忘的无趣商品大多,就像牧场上到处都是的黑白花奶牛一样:如果要让你的商品闯出名气.就该让它够显著(conspicuous).像一群牛中惟一闪亮的紫牛,才会引起注意与讨论。从这个意义上创新早已不是可有可无.而是随时必要。 The principle of the purple cow is that most of the uninteresting things in the world are forgotten, just like black and white cows everywhere on the farm: if you want to make your product famous you should make it conspicuous Like the only shining purple cow in a herd of cattle, will it attract attention and discussion. In this sense, innovation is not an option, but it is always necessary.