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江苏常柴集团公司面向农村市场,开发农民急需的单缸柴油机,成为我国生产单缸柴油机最大的企业。去年“常柴”生产单缸柴油机120万台,销售收入23亿元。近几年来,“常柴”决策者们在对农机市场作大量调查研究后认为,“常柴”生产的单缸机价格便宜,结构简单,操作维修方便,适合当前我国农村一家一户的作业方式和文化技术水平不太高的农民使用。他们决定大规模生产单缸机,以发挥自身优势,满足农村需求。他们在内抓管理养精蓄锐的同时,外抓市场拓展空间。在西北,他们与银川的西北轴承厂合
Jiangsu Changchai Group Co., Ltd. is facing the rural market and developing single-cylinder diesel engines that are urgently needed by farmers. It has become China’s largest single-cylinder diesel engine manufacturer. Last year, “Changchai” produced 1.2 million units of single-cylinder diesel engines, with sales revenue of 2.3 billion yuan. In recent years, “Changchai” policy makers have made extensive investigations and research on the agricultural machinery market and believe that the “Changchai” single cylinder machine is cheap, simple in structure, and easy to operate and maintain. It is suitable for the operation of one household in rural China. It is used by farmers who do not have a high level of skills and culture. They decided to produce large-scale single-cylinder machines in order to give full play to their advantages and meet the needs of the countryside. While grasping management and improving their internal strength, they also grasped market expansion space. In the northwest, they merged with the northwest bearing plant in Yinchuan