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随着我国社会经济的快速发展,生活水平的不断提高,以及社会生活压力的不断加大,生活在都市中的人们对远离城市钢筋水泥式的生活,寻求贴近自然生态的需求也在与日俱增。乡村旅游以回归乡野自然的休闲方式迎合了人们的需求,得到了人们广泛的接受。但是由于我国的乡村旅游起步较晚,造成了目前乡村旅游需求高级化和旅游产品初级化的局面,其中很重要的原因就是旅游供给与旅游需求之间的信息不对称。
With the rapid socio-economic development in our country, the continuous improvement of living standards and the ever-increasing pressure on social life, people living in metropolitan areas are increasingly looking for ways to stay close to their natural habitat far from urban reinforced concrete. Rural tourism to return to rural natural leisure to meet people’s needs, has been widely accepted by people. However, due to the late start of rural tourism in our country, the situation of the high demand of rural tourism and the initialization of tourism products are caused. The most important reason is the information asymmetry between tourism supply and tourism demand.