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今年《武汉晨报》第一期,报头原来的印刷体又变成了手写体,比原来清秀雅致多了,也还比较大气。对此我举双手叫好。“报纸的报头有如商品之商标,人之脸面,为区别某报纸与他报纸的主要标志。”(任根珠著《实用版面编辑学》山西高校联合出版社)而手写体最具个性特征,可以说,每个人写的字都不一样。其次,好的手写体很具文化味和艺术品位。而办报又是个文化产业。大凡层次比较高、比较有品位的报纸如《人民日报》《光明日报》《文汇报》《书法报》《文艺报》等报头都用手写体。所以我仍主张报头用手写体。但是,不是任何人的手写体都可以用作报头的。首先,不宜选用领导人的题字作报头。道理很简单,因为术业有专攻,领导人成天忙于事务,很少有时间坐下来练字,字难免写得不尽如人意。更重
This year’s “Wuhan Morning Post” the first period, the original print body has become a handwritten, elegant and elegant than the original, but also more atmosphere. I give my hands to applaud “The head of a newspaper is like the trademark of a commodity, the person’s face, the main symbol of the difference between a newspaper and his newspaper.” (Ren Genzhu, “Practical Edition Editor”, Shanxi University Press) The most characteristic handwritten character, Everyone writes different words. Second, good handwriting is very cultural and artistic. The newspaper is a cultural industry. Generally higher levels, more tasteful newspapers such as “People’s Daily” “Guangming Daily” “Wen Wei Po” “Calligraphy” “Literary Arts” and other headers are written by hand. So I still claim that the header is written by hand. However, not everyone’s handwriting can be used as a header. First of all, it is inappropriate to use the inscription of the leader as a prefix. The reason is very simple, because the industry has specialized, leaders are busy all day, rarely have time to sit down and practice the word, the word is ineffable is not satisfactory. heavier