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自2011年中华龙舟大赛第一个赛季举办以来,赛龙舟、赏龙舟、学龙舟已经成为人们广为喜爱的活动。结合当前我国旅游市场的蓬勃发展,如何借助中华龙舟大赛促进我国的旅游产业发展,已经成为一个亟待解决的问题。本文首先就中华龙舟大赛促进旅游产业发展的核心特性进行了独到的分析,然后对其促进途径进行了多维度的研究,最后总结了其促进过程中的注意问题。
Since the first season of the Chinese Dragon Boat Race in 2011, dragon boat racing, dragon boat racing and dragon boat learning have become popular activities. With the rapid development of China’s tourism market, how to promote the development of China’s tourism industry with the help of the Chinese dragon boat competition has become a problem to be solved urgently. This article first analyzes the core features of the Chinese Dragon Boat Competition to promote the development of the tourism industry, and then conducts a multidimensional study of its promotion methods. Finally, it summarizes the attention problems in the promotion process.