CTR媒介智讯的最新研究显示,2014年8月中国广告市场同比增长5、5%。其中,传统媒体的广告花费同比增长0、8%。8月份的电视广告持续平稳态势。刊例花费同比、环比均有小幅增长,省级卫视和省级地面台的刊例花费同比增幅高于电视整体,起到了稳定作甩中央台较上月增长8%,但仍低于去年同期,主要 The latest research from CTR Media Intelligence shows that in August 2014 China’s advertising market increased by 5,5% over the same period of last year. Among them, the traditional media advertising spending increased by 0,8%. TV commercials in August continued a steady trend. Compared with the same period of last year, the expenditure on printed matter increased slightly compared with that of the previous period. The expenditure on provincial-level satellite TVs and provincial-level terrestrial stations increased by a year-on-year increase over the entire television operation, which stabilized the CCTV station by 8% over the previous month but still lower than the same period of last year ,main