中国报业扩张的战略环境,是指存在于报业外部和内部,从战略角度看直接或间接制约或推进报业扩张的各种环境因素。其中外部环境因素一般是不以业内人士的意志为转移的,只能巧妙地规避或在运作中利用:而内部环境因素,则可以通过努力化解、改变,并使之成为外部不利环境因素的弥补剂和有利环境因素的助推器。 那么,处在世纪之交的中国报业,究竟面临哪些 The strategic environment for the expansion of China’s newspaper industry refers to the various environmental factors that exist outside and inside the newspaper industry and directly or indirectly restrict or promote the expansion of newspaper industry from a strategic perspective. The external environmental factors are generally not the will of the industry as the transfer, and can only be cleverly circumvented or operational use: while the internal environmental factors, you can work to resolve, change, and to make external adverse environmental factors make up Booster and favorable environmental factors. Well, at the turn of the century Chinese newspapers, what exactly are they facing?