GROUPON在北美的业务具有很好的盈利模式,无论从收入增长率、利润率、经营现金流表现等指标来说,都很有吸引力。但在国际化大跃进过程中,两年间通过并购、合资等方式进驻了全球40多个国家。遍地开花显示了GROUPON没有制定有重点、有次序的海外扩张策略,海外战线拉得过长,因而不能“集中有生力量”、各个击破。 GROUPON’s business in North America has a very good profitability model that is appealing both in terms of revenue growth, profitability and operating cash flow performance. However, during the process of internationalization of the Great Leap Forward, it entered more than 40 countries in the world through mergers and acquisitions and joint ventures in two years. The blossoming everywhere shows that GROUPON did not formulate a focused and orderly overseas expansion strategy and that the overseas operations were too long and therefore could not “concentrate its living force” and break down each.