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广西的少数民族文化是千百年来时代不断发展变迁的产物,是中国民族文化中一颗璀璨的明珠。将广西少数民族文化元素运用到现代媒体广告中,对于广告受众来说,是注入到现代广告中的一股清泉,新鲜而又有魅力,同时也增强了民族凝聚力;对于广告商来说,满足了现代社会对于广告高品位、照顾受众情感的需求;对于现代新媒体广告来说,则提供了更多的创作源泉和表现形式。
The ethnic minority culture in Guangxi is the result of the constant development and changes in the past few centuries and is a bright pearl in Chinese national culture. Applying the cultural elements of ethnic minorities in Guangxi to modern media advertisements, for the advertising audience, is a fresh spring infused with modern advertising, fresh and attractive, and also enhances national cohesion; for advertisers, satisfying In modern society, the demand for the high quality of advertising and the feelings of the audience is met. For modern new media advertising, more creative sources and expressions are provided.