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2009年以来,国际金融危机继续蔓延和加深,市场购买力持续下降;我国扩大内需、促进经济平稳较快增长一揽子计划初见成效,一方面促进了农民持续增收和公路等基础设施的改善和升级,拉动了农村摩托车消费需求,另一方面“家电下乡”也导致消费热点发生转移,汽车尤其是微车市场的快速增长对摩托车消费形成冲击;“摩托车下乡”一波三折,相关措施未能到位导致消费者持币观望,在诸多因素影响下,一季度我国摩托车销售同比下滑。
Since 2009, the international financial crisis has continued to spread and deepen, and the purchasing power of the market has been declining. The package of China’s plan to boost domestic demand and promote steady and rapid economic growth has achieved initial success. On the one hand, it has promoted the improvement of peasants’ income and the improvement of infrastructure such as highways, Driving the rural motorcycle consumer demand, on the other hand “home appliances to the countryside ” also led to the transfer of consumer hot spots, especially the rapid growth of micro-car market impact on motorcycle consumption; “motorcycles to the countryside ” twists and turns , The relevant measures failed to lead consumers to hold the wait and see, under the influence of many factors, the first quarter of China’s motorcycle sales fell.