传统的营销观念往往把营销活动看成是单一的企业活动,而把顾客看成是单纯的产品或服务的被动的接受者。现代营销越来越看中顾客的作用。顾客是产品的最终使用者,产品性能如何,价格是否合理,服务是否周到,最终要由顾客说了算。通过顾客参与能大幅度提升产品、改进服务,使企业赢得顾客的忠诚。此外,通过顾客参与,一方面使一些顾客通过参与过程与企业发生紧密联系,结成伙伴合作式关系;另一方面企业将其视为准员工,让顾客通过各个层面的参与, Traditional marketing concepts often view marketing activities as a single enterprise activity, and the customer as a passive recipient of a simple product or service. Modern marketing more and more fancy the role of customers. Customer is the end user of the product, the product performance, the price is reasonable, the service is thoughtful, and ultimately the final say by the customer. Through customer participation can greatly enhance the product, improve service, so that enterprises win customer loyalty. In addition, through the participation of customers, on the one hand, some customers make close contact with the enterprises through the process of participation and form a cooperative relationship with partners; on the other hand, enterprises regard them as prospective employees and allow customers through all levels of participation,