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当下传播要想影响消费者,关键在于两个字:有效。在碎片化时代,真正有效的传播是影响目标群体的那块最大的碎片,对于区域传播来说,最大的碎片即为影响当地老百姓生活的真正主流媒体。在现代传播中,人们喜欢以战场比喻商场。在商业战争中,光有勇还不够,还要有谋略。古人说狭路相逢勇者胜,放在当下传播领域,乃是一线传播智者胜。
The moment the spread to want to affect consumers, the key lies in two words: effective. In the era of fragmentation, the real and effective communication is the largest fragment that affects the target group. For the regional communication, the largest fragment is the real mainstream media that affects the lives of local people. In modern communication, people like to compare shopping malls on the battlefield. In the commercial war, there is not enough bravery, but also a strategy. The ancients said the brave win, the current dissemination of the field, but the front-line spread of wise wins.