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【目的】探索与作者、读者需求精准对接、经济效益显著、可持续发展的知识服务模式,助推学术期刊供给侧改革。【方法】在充分调研国内外学术出版知识服务模式的基础上,结合期刊运营实践,充分利用新媒体、大数据等技术,打造知识网红IP、在线视频课程、线上知识问答、资讯订阅定向推送、热门主题圈、在线研讨会直播6大精准知识服务模式,并提出具体实践路径。【结果】这6大模式能够破解当前学术期刊知识服务模式单一、用户主体不突出、经济效益不显著等难题,实现用户知识的高效共享与变现、编辑功能的回归与期刊价值再挖掘。【结论】学术期刊应改革发展理念,充分利用新媒体技术,通过精准知识服务实现期刊、编辑、作者、读者多方共赢。
【Objective】 To explore the mode of knowledge service which can meet the needs of authors and readers, provide significant economic benefits and sustainable development, and promote the supply side reform of academic journals. 【Method】 On the basis of fully studying the domestic and international academic publishing knowledge service mode, combined with the operation of journals, making full use of new media, big data and other technologies to create a knowledge network of red IP, online video courses, online knowledge quiz, information subscription orientation Push, hot topic circle, online seminar live 6 precise knowledge service mode, and put forward the concrete practice path. 【Result】 These six models can solve the problems of the current academic journals, such as single knowledge service model, lack of main body of the users and insignificant economic benefits, etc., and realize the efficient sharing and realization of users’ knowledge, the return of editorial functions and the further excavation of journal values. 【Conclusion】 Academic journals should reform the development concept, make full use of new media technologies, achieve win-win situations through precise knowledge service among periodicals, editors, authors and readers.