2012年8月,微信公众平台的出现使微信公众号成为迄今为止成本最低、用户转化率最高、操作最便捷的媒体。媒体、企业、娱乐时尚……各个圈子都瞄准微信的庞大用户,蜂拥而至,先后开垦这块地段好、地价低、土质肥沃的风水宝地。面对这等好事,公益圈自然也跃跃欲试,一票公益类微信公众号完成注册认证。如今一些嗅觉灵敏的侦察连已经试水经年,但相比其他类型的公众账号经过巅峰后逐渐迎来疲态的典型过程,公益类微信公众号这潭水似乎一直波澜不惊,很少掀起风浪,也让许多运营者和观察者 In August 2012, the launch of WeChat public platform made WeChat public account the media with the lowest cost, highest user conversion rate and easiest operation. Media, businesses, entertainment and fashion ... ... all circles are targeting a large number of users of WeChat, flocked to this land reclamation has, well, low land prices, fertile soil fertile land. In the face of such good things, public welfare circles naturally eager to try, one vote public service WeChat public number to complete the registration certification. Today, some sniff-sensitive scout companies have been tested for years. However, compared with other typical public accounts, the number of public accounts has gradually weakened. The public water supply seems to have been placid and rarely set off Wind and waves, but also for many operators and observers