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人力资源供应和建设已成为制约我国地市电视媒体生存和进一步发展的瓶颈。因此,在21世纪新背景下,正视地市电视媒体人力资源开发和建设中的问题,并寻求有效而积极的变革之道,是提升地市电视媒体竞争力和社会影响力的一项紧迫课题。问题:地市电视媒体人力资源现状在人力资源市场上,地市电视媒体面临着较严峻的市场压力,特别是境外媒体、中央电视台、省级电视台等对地市电视媒体的人力资源构成很强的吸引力,使其在人才的储备和吸纳问题上处于不利地位。同时,在内部现有的存量性的人力资源结构、层次上,地市电视媒体也面临种种无奈的困局。媒体人力资源的内涵与实质并不意味着人的数量的多少,而是经过相当长期的准备与投资,可以为媒体未来发展带来竞争的优势和实实在在的受益;媒体人力资源的存储、结构、组合既是媒体之间激烈竞争
The supply and construction of human resources have become the bottleneck restricting the survival and further development of the television media in our cities. Therefore, under the new background of the 21st century, facing the problems in the development and construction of the human resources of the city’s TV media and seeking effective and positive changes is an urgent task to enhance the competitiveness and social influence of the TV media in the prefectures and cities . The problem: the status quo of human resources in the prefectural TV media In the human resources market, prefectural TV media are facing more severe market pressure. In particular, the overseas media, CCTV and provincial television stations have a strong human resource structure in the municipal TV media. Its attractiveness has put it at a disadvantage in the issue of talent pooling and absorption. At the same time, in the existing internal structure of the stock of human resources, level, the city television media are also facing all kinds of helpless dilemmas. The connotation and substance of media human resources do not mean the number of people, but after a long period of preparation and investment, they can bring competitive advantages and real benefits to the future development of the media. The storage of media human resources, Structure, combination is a fierce competition between the media