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当代社会下,人与人之间交流也离不开数字化的大众传播媒介,而传播媒介之间的关系也越来越紧密相连。媒体的传播力量是不容小觑的,媒体传播的不仅是信息内容,更重要的是对于现当代人的社会观、价值观、人文观的体现。尤其在大众数字化传播的理念当中,各种传播方式中女性主义的传播和塑造性对大众都有着深刻的意义。特别是在现当代“消费主义”和“完美主义”中女性自身的那些所谓的独立性和社会责任感,使女性主义的主体意识渐渐地弱化了。本文对于女性在大众数字化的传媒中作为研究对象,对其如何表征进行分析,进而探讨女性主义于大众数字化传播下的演变进化。
In contemporary society, people-to-people communication can not be separated from digital mass media, and the relationship between media is getting more and more closely connected. The power of media communication can not be underestimated. The media not only disseminates information content, but more importantly reflects the modern society’s social values, values and humanistic values. Especially in the concept of mass digital communication, the spread and shaping of feminism in various modes of communication have profound meanings to the general public. Especially the so-called independence and social responsibility of women themselves in modern and contemporary “consumerism” and “perfectionism” gradually weaken the feminist consciousness of subject. In this paper, women in the mass digital media as the research object, how to characterize it to analyze, and then explore the evolution of the evolution of feminism in the mass digital transmission.