设计素描自身具有一定的特性和优势,可以将美的内涵和美的表象传达出来,设计素描当中包括思维创造和形式创造以及绘画创造等方式,利用结合、创新、设计等各种表现手法,可以让人们产生对于美的联想。重构和解构素描,使人们感受到强烈的视觉冲击。本文主要对于分析设计素描的创意与表现手法在产品包装设计中的影响与运用经分析,对于相关的研究提供理论基础。 Sketch design itself has certain characteristics and advantages, you can convey the beauty of the content and the appearance of the United States, design sketches which include the creation of ideas and forms of creation and painting to create ways to use combination, innovation, design and other means of expression that allows people Produce a beautiful association. Reconstruction and deconstruction sketch, so that people feel a strong visual impact. This article mainly analyzes and analyzes the influence and application of creative sketches and expression techniques in product packaging design, and provides the theoretical basis for related research.