遵义市开发茶文化旅游产品能够促进经济增长,带动农民脱贫致富,保护和传承民间茶艺茶俗。本文通过对遵义市茶文化旅游产品开发现状的研究,探讨了遵义市茶文化旅游开发中存在的问题,提出开发遵义市茶文化旅游产品应遵循文化性、参与性、可持续发展的原则,深挖旅游产品文化内涵,提高旅游产品游客参与度,加强旅游相关设施建设,培养茶文化旅游产业人才。 Zunyi City, the development of tea culture and tourism products can promote economic growth, driving farmers out of poverty, protection and heritage of folk tea tea custom. Based on the research on the status quo of tea culture tourism product development in Zunyi, this paper discusses the problems existing in the development of tea culture tourism in Zunyi and proposes that the principle of cultural, participatory and sustainable development should be followed in the development of tea culture tourism products in Zunyi. Digging the cultural connotation of tourism products, improving the participation of tourists in tourism products, strengthening the construction of tourism-related facilities and cultivating tea culture tourism industry talents.