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来自权威部门的最新行业数据显示,目前中国女装市场年销售额超过1000亿元,尤其是高端女装产品的消费力骤然大增。面对迅速膨胀的市场容量、国外品牌的大举挺进,中国自主品牌的发展承受着前所未有的压力。国外大牌无论在品牌历史还是品牌文化上,都较国内自主品牌具有明显优势。
The latest industry data from authoritative departments show that the current annual sales of China’s women’s market exceeds 100 billion yuan, especially for the consumption power of high-end women’s products. Faced with the rapidly expanding market capacity, the overseas brands have made significant advances and the development of China’s own brands has been under unprecedented pressure. Foreign big brand no matter in the history or brand culture, than domestic brands have obvious advantages.