摄影本身作为一种媒介,一方面它非常深刻地根植于个人的视角之中,另一方面又广泛的扎根于大众的意识形态之下,这些都来源于它媒体、媒介的属性。在这个时代,摄影所诞生时是大众文化刚刚崛起的时代,它本身的目的就是在这个时代来临的主要的推动力量,再或者说,大众对于摄影的认同感和亲近感也远远甚于文字。当文字企图进入大众时,它往往必须遵循一定规则简化口号或者标语最终凝结为一种图形。 Photography itself as a medium, on the one hand it is very deeply rooted in the personal perspective, on the other hand it is also widely rooted in the public’s ideology, which are derived from its media, media attributes. In this era, the birth of photography is an age when popular culture has just emerged. Its own purpose is the main driving force in this era. In other words, the general public has a far greater sense of identity and intimacy in photography than in writing . When the text attempts to enter the public, it often must follow certain rules to simplify the slogan or the slogan eventually condenses into a kind of graphic.