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随着社会热点问题越来越趋向发展为公共事件,媒体对于这类事件的报道呈现出一定程度的晕轮效应。文章首先介绍了包括新媒体形式的传媒背景下的晕轮效应的含义和特点,接着以夏俊峰案为例具体阐述了公共事件中对弱势群体报道的晕轮效应的体现,并深入分析了媒体报道产生晕轮效应的原因,针对性的提出了一些应对策略,希望可以启发媒体工作者对该类报道的思考。
As social hot issues are increasingly becoming public events, the media reports of such incidents show a certain halo effect. The article first introduces the meaning and characteristics of the halo effect under the background of the media including the new media. Then, taking Xia Junfeng as an example, this article elaborates the embodiment of the halo effect of the public events on the coverage of the disadvantaged groups and deeply analyzes the media reports Produce the cause of halo effect, put forward some countermeasures targeted, hoping to inspire media workers to think about such reports.