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日前,美国惠普(HP)Imaging and Printing Group部门在美宣布将在2003年之前向市场投入图像处理及打印机新品50多种,价格将在79～399美元之间,并将投入9亿美元用于制造、1亿2500万美元用于研究开发,2亿美元用于营销。该部门执行副总裁vyomesh Joshi说:”此次发表的计划为历时3年投资的集大成。将使消费者可以更简单的方式,以更实惠的价格进行拍摄、输出以及照片共享。我们将全面更新产品设计,以应对在普及数码图像处理过程中,消费者中出现的新需求”。同一天,惠普还宣布,将对整个消费打印机生产线进行修补,并推出一系列低端打印机产品;并有意进入工业打印领域,向大规模生产信封和招股说明书的出版商出售数字照排设备。
Recently, the United States Department of Imaging and Printing Group in the United States announced in the United States will put into market by 2003 more than 50 kinds of new image processing and printers, the price will be between 79 to 399 US dollars, and will invest 900 million US dollars for $ 125 million for research and development, and $ 200 million for marketing. Vyomesh Joshi, executive vice president of the division, said: “This release of the project is a culmination of three years of investment that will allow consumers to take photos, output and photo sharing in a simpler way at a more affordable price. Product design to meet the emerging needs of consumers in the process of universal digital imaging. ” On the same day, HP also announced that it will patch the entire consumer printer line and introduce a range of low-end printer products; and intend to enter the industrial printing arena to sell digital photo-finishing equipment to mass-market envelopes and prospectus publishers.