在当前营销工作中,营销人员总是把满足消费者需求为中心挂在嘴边,想尽各种办法迎合消费者,但是消费者往往不买账,原因是当企业过度将精力投入到产品外表上,忽略了产品的内在质量,其实产品质量在营销中的地位是非常重要的,是企业的根本,是营销的利器;是企业营销过程中竞争的法宝;是消费者永恒追求的核心需求。 In the current marketing work, marketers are always hung up to meet the needs of consumers, try various ways to cater to consumers, but consumers often do not buy it because the excessive concentration of business into the product appearance , Ignoring the inherent quality of the product, in fact, product quality in the marketing position is very important, is the fundamental business, marketing tool; is the magic of the competition in the marketing process; is the eternal pursuit of the core needs of consumers.