本项目旨在通过对海外电商经营者中成功的传统工艺品销售案例分析,探讨出其销售营销策略,为学生未来职业发展开拓出新的途径,同时项目研究中也加强学生艺术专业素养的提高。因为研究对象均是海外电商平台经营者,全英文的工作语言环境也促进学生实用英语能力提高,贯彻“双融合”的教育理念。 This project aims at exploring successful marketing strategies of traditional handicraftsmen in overseas e-commerce operators and exploring their sales and marketing strategies to open up new avenues for future career development of students. In the meantime, the project also strengthens the students’ artistic professionalism . Because all the research subjects are overseas e-commerce platform operators, the English working language environment also promotes the improvement of students’ practical English skills and implements the education concept of “double integration”.