通过构建网络营销实践教学云服务平台,详细分析了该平台的服务对象、平台的功能模块,以期通过该平台为线上线下的教育资源互通、为更多高校及其授课教师提供服务。 Through constructing the network marketing practice teaching cloud service platform, the service objects and the function modules of the platform are analyzed in detail, in order to provide more services for higher education institutions and their lecturers through this platform for the exchange of online and offline education resources.