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内衣第一品牌都市丽人赴港上市遇冷,原本暴利行业的龙头老大为何落到如此境地?6月11日,大街上随处可见的内衣品牌都市丽人赴港推介,品牌代言人林志玲的加入顿时让其有了“高大上”的感觉,引发广泛关注。招股书显示,都市丽人计划发售4.06亿股,最终的发行价确定为3.6港元,市盈率在19倍左右,集资净额约13.9亿港元。但6月26日开盘即破发,报收于3.55港元,比发行价低1.4%。都市丽人2013年零售收入54亿元,市场占有率排名第一。处于暴利行业中的龙头老大为何上市遇冷?这与我国
Lingerie, the first brand of underwear to go to Hong Kong for listing on the cold, why the leader of profiteering industry fell into such a situation? June 11, the streets of the city underwear brand beauty promotion to Hong Kong, brand ambassador Lin Chi-ling to join immediately With “tall on ” feeling, aroused widespread concern. Prospectus shows that the city plans to sell 406 million shares of beauty, the final issue price is set at 3.6 Hong Kong dollars, price-earnings ratio of about 19 times the net fund-raising of about 1.39 billion Hong Kong dollars. However, on June 26, the opening broke down and closed at 3.55 Hong Kong dollars, 1.4% below the issue price. Urban Beauty 2013 retail sales 5.4 billion yuan, the market share ranked first. Why is the leading boss in the lucrative industry listed on the cold? This and our country