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会展业作为一大新兴服务行业,以其广泛的影响力、巨大的发展潜力,明显的经济带动及辐射作用,逐渐得到社会的重视,因而在市场与政策的引导下,催生出了诸多有影响力的大型展会。志愿者作为许多大型展会运行工作的所有项目中,社会参与程度最大,与普通民众关系最为密切的项目,也是不确定因素最密集的项目之一。如何在管理中控制其可能引发的风险,最大程度的发挥志愿者服务的积极作用,是在展会项目管理中的重点。本文运用了文献资料法、实践调查法等研究方法,以真实的视角对第九届中国(北京)国际园林博览会志愿者服务中存在的风险作出分析,并根据实际总结出相关的管理策略。
As a large emerging service industry, convention and exhibition industry has gradually gained the attention of the community due to its extensive influence, great potential for development, obvious economic drive and radiation effects. Therefore, under the guidance of the market and policies, the convention and exhibition industry has produced many influences Power of the large-scale exhibition. Volunteers As one of the most indecisive projects among all the projects that run large-scale exhibitions, the ones with the greatest social participation and the most intimate relationship with the general public are volunteers. How to control its possible risks in management and maximize the positive role of volunteer service is the key point in the exhibition project management. This paper analyzes the risks existing in the volunteer service of the Ninth China (Beijing) International Garden Expo from a real perspective by using the methods of literature review and practical investigation, and sums up the relevant management strategies based on the actual situation.