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要对自己狠,对客户狠,要通过广告策划人的努力作为,让客户的竞争对手坐在家里哭。这样你就理解了,叶茂中的广告语的“男人,就应该对自己狠一点”。“思想有多远,我们就能走多远”,这是叶茂中狼性思维的精髓。谁是当今中国本土广告界最火的人?当“地球人都知道”成为黑楠评价“超女”的口头禅,当“男人,就应该对自己狠一点”成为上班族男人对自己遇到挫折时的态度,当“思想有多远,我们就能走多远”成为搞创意人士的目标时,大家就会明白,他就是叶茂中。叶茂中的广告语“谁用谁知道”,无不给商家和大众留下深刻的印象。
To their own ruthless, ruthless customers, advertising planners through hard work as to allow customers to sit at home competitors cry. So you understand, Ye Mao’s advertising slogan, “men, you should be ruthless about myself.” “How far thoughts can we go far,” is the essence of Ye Mao’s wolf’s mind. Who is the hottest person in the advertising field in China today? When “people in the world know” became the mantra that Black Nan used to evaluate “Super Girl”, when “men should be ruthless to themselves”, they became office workers when they encountered setbacks Attitude, when “how far thoughts can we go far” becomes the goal of the creative people, everyone will understand that he is Ye Maozhong. Ye Mao’s slogan “Who knows who”, all to the business and the public left a deep impression.