论文部分内容阅读
消费者在买车的问题上也存在各式各样、五花八门的消费心理和特征,随着汽车市场环境的变化、汽车流行元素的变化,消费群体年龄结构、知识结构的不同等诸多因素,也在无形中影响、左右着很多消费者的购车行为。现如今,究竟哪些富有代表性的消费特征和消费心理决定了消费者的最终选择呢?
Consumers also have a wide variety of consumer psychology and characteristics on the issue of buying a car. With the changes of the automobile market environment, the changes of popular elements of cars, the age structure of consumer groups and the different knowledge structure, etc., In the impact of virtually all the consumers around the car behavior. Now, what are the typical characteristics of consumer spending and consumer psychology determines the final choice of consumers do?