广告语力求简练、达意,如能使人经目不忘,回味无穷,则属广告之上品。笔者在美国进修期间,每天从报刊、电视、广播中接触到大量的广告语,有的至今仍留在脑海中,盖因它独具匠心,给人留下深刻的印象。现摘录数则,以飨读者。 The slogan strives to be concise and to achieve meaning. If it can keep people in mind and have endless aftertastes, it is an advertising top product. During the study in the United States, the reporter touched a large number of slogans every day in newspapers, television, and radio, and some of them still remain in the mind. Because of its uniqueness, Gein left a deep impression on people. Excerpts are now available to readers.