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2013年10月广电总局对全国上星电视频道作出的“每天至少播出30分钟国产动画”的规定。按道理来说,受到强有利政策的鼓励,我国国产动画片行业不说进入黄金发展期,至少市场规模比2012年应该有增无减,但奇怪的是2012-2014年我国电视动画片生产出现神奇的三连降。为什么会出现这样的现象?今天笔者就和大家一起探讨下近年来我国动漫行业市场格局改变。1、田产动画片产量三年降,行业已进入由量转质期
In October 2013, the State Administration of Radio, Film and Television issued the regulation on “broadcasting domestic animation at least 30 minutes a day” made by the State Administration of Radio, Film and Television on the national top television channels. Logically speaking, encouraged by the strong favorable policies, China’s domestic animation industry does not say that it will enter the golden period of development, at least the market size should increase steadily from 2012, but it is strange that the production of China’s cartoon TV shows will come out in 2012-2014 Amazing three consecutive drops. Why is there such a phenomenon? Today, I will discuss with you all the changes in the market structure of animation industry in China in recent years. 1, Tian An animation production dropped three years, the industry has entered the volume by the conversion period