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数字技术从它诞生的那一天起就以其精确,高效广受欢迎。发展到今天,数字技术的强劲风潮波及人们生活的方方面面,计算机应用、互联网技术、通讯、数字电视等的出现不仅仅给人们的生活带来全新的事受、同时也渗透到各行各业的相关应用中,为广告行业带来新的机会和挑战。数码时代的广告公司利用数码技术为自己的广告提案增色,从普通的设计方案到广告宣传单页以及海报的印刷,甚至 CI 手册的制作,满足多种业务需求,通过数字技术改变了广告公司客户服务的模式,并达到更加高质高效的服务水平。
Digital technology has gained popularity for its accuracy and efficiency since its inception. Nowadays, the strong trend of digital technology affects all aspects of people’s life. The emergence of computer application, Internet technology, communication and digital television not only bring new things to people’s life, but also penetrate all walks of life Application, for the advertising industry to bring new opportunities and challenges. Advertising agencies in the digital age have used digital technology to enrich their advertising proposals. From common design solutions to advertising leaflets and poster posters, and even CI manuals to meet a variety of business needs, digital agencies have changed the way advertising company clients Service model, and achieve more high quality and efficient service level.