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业态为先 之所以说湘籍药品零售企业形成一种势力,并非单纯是因为他们共处潇湘一地,而更多的是在于其共享着一种精神内核,其中最重要的就是“敢为人先”。这点放在药店“湘军”的崛起史中,起始或日首要的即其利用大卖场业态,在全国范围掀起阵阵药品降价风潮。 2001年6月9日,益丰大药房在湖南常德试验性地开出一家800平方米的大型药店,并打出大幅降价45％的标语,成为中南五省第一家药品平价超市(同期,芝林也在小范围内做降价和业态调整工作)。 益丰“试验”的风声很快传到正有
For the first reason that Hunan Pharmaceutical retail enterprises to form a force, not simply because they live together Xiaoxiang, and more is that it shares a spiritual core, the most important of which is “dare to be the first person ”. This point lies in the history of the rise of the drugstore and the “Hunan Army.” In the history of the rise or the beginning of its use, the state of its use of supermarkets set off a wave of drug price cutting across the country. On June 9, 2001, Yifeng Pharmacy tentatively opened a 800-square-meter large pharmacy in Changde, Hunan province and made a slogan of substantial 45% price reduction. It became the first drug parity supermarket in five provinces of Central South China Lin is also a small area to do price cuts and format adjustment work). Yifeng “test ” the wind quickly spread to the right