论文部分内容阅读
乡村旅游的兴起代表着我国旅游业发展的新态势,成都郊区“农家乐”旅游曾一度红火,然而,在其繁荣的背后,隐藏着规模太小、千篇一律、质量差、档次太低等问题。要改变这种状况,必须进行集约化经营,规范化管理,增强品牌保护意识,拓展参与性旅游项目,开发农耕文化、历史怀旧、贫困苦难、心理调节等体验性乡村旅游产品。
The rise of rural tourism represents a new trend in the development of China’s tourism industry. The “farmhouse” tourism in the outskirts of Chengdu once flourished. However, behind its prosperity lies the problems of being too small, stereotyped, of poor quality and of low grade. To change this situation, it is necessary to intensify management, standardize management, enhance awareness of brand protection, expand participatory tourism projects, and develop experiential rural tourism products such as farming culture, nostalgia for history, poverty and misery, and psychological adjustment.