“新闻雪球”的内涵与研究现状目前,关于“新闻雪球”还没有一个明确的定义。有研究者认为,网络传播借助互联网技术,实现了传播者和受众者之间的双向互动传播。网民可以根据自己的需要和爱好发表和传播自己的观点意见,从受众者变为传播者。这些观点、意见和主张随着原始信息一起传播开来,使得网络传播中的信息像滚雪球一样,越滚越 “News snowball ” the connotation and research status Currently, on “snowball ” is not yet a clear definition. Some researchers believe that the Internet uses Internet technology to achieve a two-way interactive communication between communicators and audiences. Internet users can according to their own needs and hobbies to express their ideas and opinions, from the audience into a communicator. These views, opinions and ideas spread along with the original information, making the information disseminated in the network as a snowball, the more and more