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一、引言公示语是指“在公共场所向公众公示须知内容的语言,它包括标识、指示牌、路牌、标语、公告、警示等”(丁衡祁,2006)。它除了传递字面信息外,还承担着文化交际的功能。随着中国与其他国家往来不断深化,越来越多的外国人到中国工作,学习或游玩。公示语承载着中国传统文化的深刻内涵,是中国文化对外输出的一个良好渠道。美国翻译家尤金·奈达在其《语言、文化与翻译》一书中曾提到:“语言在文化中的作用以及文
I. Introduction Publicity refers to ”publicizing the content of the public notice in public places, including signs, signs, signs, slogans, announcements, warnings, etc.“ (Ding Hengqi, 2006). In addition to delivering literal information, it also undertakes the function of cultural communication. As China continues to deepen its interaction with other countries, more and more foreigners come to China to work, study or play. Publicity language carries the profound connotation of Chinese traditional culture and is a good channel for Chinese culture to export externally. American translator Eugene Nida mentioned in his book ”Language, Culture and Translation“: ”The role of language in culture and the