案例教学法在中职市场营销教学中存在的问题主要有教师把案例教学变成教案例和学生缺乏学习积极性。出现上述问题的原因主要在于缺少适合案例教学的合适案例、教师不能有效引导和学生自身素质差及对教学认识不够造成缺乏自主学习行为积极性。因此,教师在教学中需要反思自己对案例教学的理解和实践,在注重案例教学实质基础上科学精选案例并进行有效引导,同时采取各种措施增强学生的学习积极性,是解决上述问题的有效对策。 Case teaching methods exist in marketing teaching in secondary vocational schools. The main problems are that teachers turn case teaching into teaching cases and students lack learning enthusiasm. The above-mentioned problems are mainly due to the lack of suitable cases suitable for case teaching, the inability of teachers to effectively guide and the poor quality of students themselves, and the lack of awareness of teaching, resulting in a lack of initiative in learning behavior. Therefore, teachers need to reflect on their own understanding and practice of case teaching in teaching. It is an effective way to solve these problems by scientifically selecting cases and conducting effective guidance on the basis of focusing on case teaching. At the same time, various measures are taken to enhance students’ enthusiasm for learning. Countermeasures.