平面设计现以越来越多的别应用到生活中,平面广告、海报、地板等。而随着人们对精神文化需求的上升,平面设计如何带给受众以美的体验,成为现今市场上的主流观点,只有更具特色、符合人们审美价值的作品,才具备商业价值。为此,在平面设计中如何读审美元素进行有效利用,成为了其未来发展的方向。本文从审美元素的种类及构成角度入手,对在平面设计中如何更好的构建其审美价值提出了思考,希望对如何利用审美元素提供一定的借鉴作用。 Flat design is now more and more do not apply to life, print ads, posters, floors and so on. However, as people’s spiritual and cultural needs rise, how graphic design can bring audiences the aesthetic experience becomes the mainstream point of view on the market today. Only the works that are more characteristic and conform to people’s aesthetic value have commercial value. For this reason, how to read aesthetic elements in graphic design for effective use has become the direction of its future development. This article starts with the types and composition of aesthetic elements, and puts forward some suggestions on how to build their aesthetic value better in graphic design, hoping to provide some reference for how to use aesthetic elements.