任何一家企业、厂家,如果既无明确的标志、又没有统一的名称、牌名,可想而知,它在市场的竞争中将会是困难的。在我国,随着商品经济的深入发展、市场日趋繁荣、竞争日趋激烈,而对注重企业和牌子印象的广大消费者,企业所面临的重要课题之一就是怎样树立良好的企业形象。这种形象即是由统一设计系统通过有效地传播与交流信息 Any business, manufacturers, if there is no clear logo, there is no uniform name, brand name, one can imagine, it will be difficult in the market competition. In our country, with the further development of the commodity economy, the market is booming and the competition is fiercer and fiercer. However, one of the important issues facing the consumers who pay attention to the impression of enterprises and brands is how to establish a good corporate image. This image is through a unified design system through the effective dissemination and exchange of information