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学生的阅读类期刊种类繁多、竞争激烈。本文就学生阅读类期刊品质提升与市场拓展路径进行研究,提出通过强化宗旨意识,不断增强刊物的育人功能;通过强化质量意识,探索精品期刊之路;通过强化品牌意识,增强刊物影响力和市场竞争力,从而实现期刊社会效益和经济效益的同步快速提升。
Students have a wide range of reading journals and are highly competitive. This paper studies the quality improvement of students’ reading journals and the path of market expansion, and proposes that by enhancing awareness of purpose and continuously enhancing the educational function of publications, exploring the road of fine journals through strengthening the awareness of quality, strengthening the brand awareness and enhancing the influence of publications Market competitiveness, so as to achieve rapid synchronization of social benefits and economic benefits of journals.