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品质,产生的是吸引力;效用,产生的是征服力;而文化,产生的则是崇拜力。这三方面的聚合与升华,才能形成其他品牌所无可比拟的名牌魅力。我国企业名牌塑造可以采取品牌联合战略、“贴牌”战略和“搜寻商品”战略等。我们要发展中国企业名牌事业,力求在未来的国际化、市场化和全球化竞争中占有一席之地,除注重抓好产品质量和技术创新外,还必须加大市场营销策略的力度,这是现代竞争的新特点、新趋势,只有牢牢地把握才能争取主动。
Quality, produced is attractive; utility, produces conquest; and culture, is produced by the worship of power. These three aspects of polymerization and sublimation, in order to form the other brands are unmatched brand charm. Brand-name enterprises in China can take the brand joint strategy, “OEM ” strategy and “Search Products ” strategy. We must develop the brand-name business of Chinese enterprises and strive to occupy a place in the future internationalization, marketization and globalization competition. In addition to paying attention to product quality and technological innovation, we must also intensify our marketing strategy. This is a modern competition New features, new trends, and only firmly grasp in order to gain the initiative.